OLD Media Moves

CNBC’s ratings down in February

March 1, 2011

TheStreetInsider.com reports that CNBC‘s ratings fell by 25 percent during the business day in February.

The site reports, “For the CNBC business day, Monday-Friday 5:00AM-7PM, average viewers fell to 221,000 from 294,000 last year, according to data from Nielsen Media Research. In the key 25-54 advertising demo, average viewers are down 37 percent to 53,000.

“In addition, CNBC’s original ‘Money Honey’ Maria Bartiromo saw her total viewers fall 12% in total and 17% in the demo for the 3PM ‘Closing Bell’ segment and 11% total and 30% in the demo during the 4PM ‘Closing Bell’ segment.

“The new ‘Money Honey’ Erin Burnett didn’t do better. For her 2PM “Street Signs” segment, total viewers are down 16% and down 28% in the demo. The decline came despite Burnett covering the events live in Egypt during the month.”

Read more here.

UPDATE: A reader points out that CNBC was airing the Olympics in February 2010, and that skews its numbers from last year to higher than normal.

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