Business news cable network CNBC reported Monday that its viewership for the month rose 28 percent to 302,000 viewers from the same month in January 2007.

The total marks CNBC’s best month in total viewers since September 2001, excluding Olympic programming, the network said.Â

The viewer count reflects only measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes. Much of CNBC’s viewing takes place out of home and in places such as C-suites, executive offices, trading floors, offices, restaurants, health clubs and other locations.

In measured ratings for January 2008 compared with January 2007, “Worldwide Exchange”, which airs from 5 a.m. to 6 a.m., is up 11 period and the time period is having its best January since 2004. “Squawk Box,” which airs from 6 a.m. to 9 a.m., is up 37 percent in total viewers and is having its best January since 2001. “Squawk on the Street,” which airs from 9 a.m. to 11 a.m., is up 35 percent and the time period is having its best month since September 2001.

“The Call,” which airs from 11 a.m. to noon, is up 33 percent in its time period and the time period is having its best month since April 2001. “Power Lunch,” which airs from noon to 2 p.m., is up 18 percent and is having its best month since January 2002.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC hires Bloomberg’s Solomon to run Asia Pacific

CNBC has hired Justin Solomon as head of TV news for Asia Pacific. He will…

1 day ago

Bankadelic podcast: A Thanksgiving episode with all the trimmings

What is far better than a drumstick shoved in your gob and telling your father-in-law…

1 day ago

Mainebiz seeks a staff writer

Mainebiz, the leading source of  business news in Maine, is seeking a detail-oriented, inquisitive mind…

1 day ago

The media’s role in perceptions about the economy

Joshua Benton of Nieman Lab looks at the disconnect between what consumers think about the economy…

1 day ago

Mashable tech reporter Cavender is departing

Elena Cavender, a tech reporter at Mashable, is leaving the publication. Previously, she was a…

1 day ago

Bloomberg hires Luthra as credit editor

Bloomberg News has hired Yiying Luthra as credit editor. She will start on Jan. 6.…

1 day ago