CNBC’s digital ops set October records

CNBC.com had its best October ever in terms of both uniques and page views.

According to the latest data from comScore Media Metrix, the site was visited by 6.4 million unique users last month, a 16 percent increase compared to the same time period last year, and recorded 363 million page views, a 31 percent increase year-over-year.

CNBC.com is the No. 1 website in pages per visitor, with an average of 57 pages per visitor consumed, more than any other site in the category

CNBC Mobile also reported record visitors and page views for October. CNBC Mobile Web recorded 80 million page views, which represents a 33 percent increase year-over-year, according to Omniture.

CNBC’s iPhone application posted 80 million page views, representing a 93 percent increase year-over-year, and also posted its best month ever in terms of unique visitors, a 30 percent increase compared to the same time period as last year, according to Omniture.

CNBC’s Android application saw a 70 percent increase in page views year-over-year.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.