A release stated that the column will be in a question-and-answer interview format — similar to what she was doing for BusinessWeek — and will “provide readers with an up-close look at top leaders in today’s business world.”
The column will run in the Money section in print and online. No name was announced. The previous column was called “Face Time with Maria Bartiromo.”
Bartiromo’s BusinessWeek column was criticized frequently by staffers as being too soft on its subjects. Ryan Chittum of Columbia Journalism Review was especially embarrassed by Bartiromo’s interview with Obama economic advisor Larry Summers that ran this past summer. The magazine’s Elinore Longobardi criticized her for “lobbing softball questions” to Chrysler CEO Robert Nardelli back in 2008 as well.
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