CNBC viewers purchase 38 percent of products advertised

Data from an online survey commissioned by CNBC shows that 38 percent of the network’s  audience purchased a product or service after viewing it on the network, while  64 percent sought more information about a product or service, reports David Goetzl of Media Daily News.

Goetzl writes, “Furthermore, nearly 75% of CNBC viewers indicated if they appreciate a product  or service they tend to tell others, while 80% indicated they shared opinions  formulated while watching the network.

“The CNBC DNA Research Study was  conducted by Greenberg Brand Strategy in the fourth quarter of 2012 with  500-plus C-level executives, financial advisors and active investors  participating in a 20-minute online survey.

“Rupert Murdoch and other top  executives have Twitter feeds and the research found that even with busy  schedules, C-suiters surveyed indicated they spend three hours a week on Twitter  and five on social media. Even with suggestions upscale audiences don’t watch  much TV, C-suiters still offer a notable window for advertisers to reach them as  those surveyed said they watch 15 hours worth a week.

“(C-suiters  also spend seven hours a week listening to the radio and 10 hours browsing Web  sites.):

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