OLD Media Moves

CNBC viewers purchase 38 percent of products advertised

August 31, 2013

Posted by Chris Roush

Data from an online survey commissioned by CNBC shows that 38 percent of the network’s  audience purchased a product or service after viewing it on the network, while  64 percent sought more information about a product or service, reports David Goetzl of Media Daily News.

Goetzl writes, “Furthermore, nearly 75% of CNBC viewers indicated if they appreciate a product  or service they tend to tell others, while 80% indicated they shared opinions  formulated while watching the network.

“The CNBC DNA Research Study was  conducted by Greenberg Brand Strategy in the fourth quarter of 2012 with  500-plus C-level executives, financial advisors and active investors  participating in a 20-minute online survey.

“Rupert Murdoch and other top  executives have Twitter feeds and the research found that even with busy  schedules, C-suiters surveyed indicated they spend three hours a week on Twitter  and five on social media. Even with suggestions upscale audiences don’t watch  much TV, C-suiters still offer a notable window for advertisers to reach them as  those surveyed said they watch 15 hours worth a week.

“(C-suiters  also spend seven hours a week listening to the radio and 10 hours browsing Web  sites.):

Read more here.

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