Data from an online survey commissioned by CNBC shows that 38 percent of the network’s audience purchased a product or service after viewing it on the network, while 64 percent sought more information about a product or service, reports David Goetzl of Media Daily News.
Goetzl writes, “Furthermore, nearly 75% of CNBC viewers indicated if they appreciate a product or service they tend to tell others, while 80% indicated they shared opinions formulated while watching the network.
“The CNBC DNA Research Study was conducted by Greenberg Brand Strategy in the fourth quarter of 2012 with 500-plus C-level executives, financial advisors and active investors participating in a 20-minute online survey.
“Rupert Murdoch and other top executives have Twitter feeds and the research found that even with busy schedules, C-suiters surveyed indicated they spend three hours a week on Twitter and five on social media. Even with suggestions upscale audiences don’t watch much TV, C-suiters still offer a notable window for advertisers to reach them as those surveyed said they watch 15 hours worth a week.
“(C-suiters also spend seven hours a week listening to the radio and 10 hours browsing Web sites.):
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