Categories: OLD Media Moves

CNBC to begin prime-time series later this month

CNBC’s first original prime-time series, “American Made,” which focuses on U.S. business leaders, will debut at 8 p.m. eastern time Monday, April 17, the network announced Thursday.

Hosted by Internet entrepreneur Ingrid Vanderveldt, the six-part series will open with a profile of Starbucks Chairman Howard Schultz, who grew up in the Brooklyn projects.

“‘American Made’ is CNBC’s own ‘Behind the Music’ meets Fortune magazine,” said Susan Krakower, vice president of strategic programming and development for CNBC. “We thread a story of a company and how its leader inspired success. Our goal is to inspire in our viewers a renewed determination to go for it. These stories have an emotional connection to our audience.”

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  • I was so impressed with Howard Schultz and his company after watching last night's show that I bought some Starbuck's stock today. We need more leaders like Mr. Schultz.

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