CNBC announced Monday that it is launching a new program providing coverage of China.
Every month, starting on March 15, CNBC’s Eunice Yoon will present a new half-hour programme, “Inside China,” which will provide viewers with news shaping China. Yoon will travel around the country covering the trends that are defining the new China and influencing the world.
“In 2013,you’re not likely to go a day without reading headlines about China that have significant impact both domestically and globally,” said John Casey, senior vice president of news and programming for CNBC International, in a statement. “‘Inside China’ is an exciting opportunity for us to take our audiences behind those headlines — to meet the people, witness the events and observe the trends that are helping to create a new era in world history.”
The program will showcase a mixture of taped stories, feature interviews with news makers, business leaders and influential personalities and a temperature check on Chinese social media, which is providing a forum for discourse and change unlike any other in the world.
“Inside China” will air across CNBC’s regional networks in Asia Pacific and EMEA, with a combined reach of more than 140 million homes. The program will be produced from CNBC’s bureau in Beijing and edited in CNBC’s Asia headquarters in Singapore. It will be complemented by special reports on CNBC.com.
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