Categories: OLD Media Moves

CNBC reports strong ratings growth in 2007, most viewers since 2002

Business news cable network CNBC reported Friday robust ratings growth in 2007 and its best year in business day programming (5 a.m.. to 7 p.m.) since 2003 in the key demographic of adults 25-54. In total viewers, CNBC had its best year since 2002.

CNBC’s Business Day is averaging 83,000 adults 25-54 for 2007, up 32 percent from 2006 (63,000). In total viewers, Business Day is up 21 percent from 210,000 last year to 254,000 this year, with its best year since 2002.

Weekday primetime on CNBC had its best year since 2001 averaging 75,000 adults 25-54 for 2007, up 14 percent from 2006 (66,000). In total viewers, weekday prime had its best year since 2002, up 31 percent from 138,000 last year to 181,000 this year.

Weekend primetime had its best year since 2001, averaging 79,000 adults 25-54 for 2007, up 32 percent from 2006 (60,000). In total viewers, weekend primetime also had its best year since 2001, up 35 percent to 183,000 from 136,000 last year.

Its ratings reflects only measured ratings. The majority of CNBC’s audience isn’t counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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Organic SEO says:
January 6, 2008 at 3:43 pm
CNBC has stepped up its entire lineup to surround Mad Money (Cramer) with some really good shows. Fast Money, The Big Idea, and some of the other specialty shows are educational and inspirational. American Greed is pretty good, too.
I'm glad the network gained some numbers to back this up.