Categories: OLD Media Moves

CNBC readies new ad campaign

Crain’s New York Business reports that business news cable network CNBC is getting ready to launch a new ad campaign to thwart the attention given to new competitor Fox Business News.

Crain’s wrote, “Featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week.

“The NBC Universal-owned cable channel, which has seen its ratings and profits improve in recent months, needs more than the ammunition provided by its on-air hotties, like Maria Bartiromo and Erin Burnett. After all, CNN and MSNBC were blindsided by Fox News when it burst onto the scene 10 years ago and quickly became the No. 1 all-news cable network.

“CNBC, one of cable’s most lucrative networks, would not comment on the ad plan. ‘There is nothing to say about this right now,’ a spokesman for the network wrote in an e-mail.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.