Crain’s New York Business reports that business news cable network CNBC is getting ready to launch a new ad campaign to thwart the attention given to new competitor Fox Business News.
Crain’s wrote, “Featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week.
“The NBC Universal-owned cable channel, which has seen its ratings and profits improve in recent months, needs more than the ammunition provided by its on-air hotties, like Maria Bartiromo and Erin Burnett. After all, CNN and MSNBC were blindsided by Fox News when it burst onto the scene 10 years ago and quickly became the No. 1 all-news cable network.
“CNBC, one of cable’s most lucrative networks, would not comment on the ad plan. ‘There is nothing to say about this right now,’ a spokesman for the network wrote in an e-mail.”
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