Categories: OLD Media Moves

CNBC plays in Peoria

Brian Feldt of the Peoria Journal Star writes Thursday that business news cable network CNBC is in town to shoot a segment of its one of its shows.

Feldt wrote, “The popular CNBC show ‘The Big Idea with Donny Deutsch’ will be in Peoria today to shoot a new segment called ‘Will It Play in Peoria?’ The segment will be part of a series called ‘Minutes to Millions: Would You Buy It?’ Viewers will be encouraged to vote on whether or not the new ideas could be turned into million-dollar products.

“The segment plays on the fact that Peoria has long been considered one of the best test markets in the country, made popular by the slogan ‘Will it Play in Peoria?’

“‘It goes beyond business,’ Deutsch said. ‘It’s an iconic saying, part of our pop culture. Whenever anyone wants to question the potential of a big idea, they say, ‘Will it play in Peoria?””

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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View Comments

Peoria Pundit says:
February 7, 2008 at 11:53 am
Here's MY big idea: Donny Deutsch ought to be pummeled with frozen snowballs as soon as he steps off the plane for being the 10 millionth member of the media to abuse the tired old "Will it Play in Peoria" cliche. I wonder if he will be amazed at the fact that Peoria not only has a stop light, it has MORE THAN ONE.