CNBC is making a major pitch to advertisers for its prime time programming, which it re-branded last Fall as “CNBC Smart,” reports Alex Weprin of TVNewser.
“For years, CNBC’s primetime served as a place for reruns of shows from CNBC, NBC and elsewhere. In the last few years however, the network found substantial ratings success with its documentary features, which profiled businesses and businessmen, as well as industries that may be established – like television – or not, like marijuana growing.
“It looks like the network is opting to take what it has built with the docs, and expand on it. It’s pitch: the influencers that watch us during the day will tune in at night to get a lighter look at the world of business.”
Read more here.
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