Categories: OLD Media Moves

CNBC looks at documentaries, newsmagazine show to build audience

David Bauder of the Associated Press writes about how CNBC is building an audience by running documentaries such as its recent show about American Airlines as it prepars to debut a newsmagazine show in December. A new documentary will air on Wednesday.

Bauder wrote, “This week’s ‘Big Brother, Big Business’ details the wealth of public information about people that many don’t know exists.

“For example, Google has a record of every search made on its Web site, and who made it. Some new cars are equipped with boxes that record how fast a driver went. This information was used to convict a motorist of manslaughter in an accident caused by speeding, [Josh] Howard said. (Howard is CNBC’s vice president of specials and long-form programming.)

“Howard also is in charge of CNBC’s untitled newsmagazine, which is scheduled to debut Dec. 6. It’s modeled after HBO’s ‘Real Sports’ in having one fresh episode each month that is repeated multiple times.

“The newsmagazine will have three stories a month, a mixture of profiles, investigative pieces and features. That’s a comfortable format for Howard, who spent many years at CBS’s ’60 Minutes’ and was executive producer of the now-defunct ’60 Minutes II.”

Read more here.

Recent Posts

WSJ taps Beaudette to oversee business, finance and economy

Wall Street Journal editor in chief Emma Tucker sent out the following on Friday: Dear…

6 hours ago

NY Times taps Searcey to cover wealth and power

New York Times metro editor Nestor Ramos sent out the following on Friday: We are delighted to…

8 hours ago

The evolution of the WSJ beyond finance

Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…

23 hours ago

Silicon Valley Biz Journal seeks a reporter

This position will be Hybrid in the office/market 3 days per week, and those days…

23 hours ago

Economist’s Bennet, WSJ’s Morrow receive awards

The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…

1 day ago

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

1 day ago