Categories: OLD Media Moves

CNBC is subdued overseas

Brian Stelter of The New York Times writes for Monday’s paper about how CNBC‘s overseas affiliates have a much different attitude toward presenting business news than their U.S. brethren.

Stelter writes, “The local channels are part of CNBCâ€™s global strategy. In addition to the United States feed that Americans are familiar with, the company has operated overseas since 1998. It produces two 24-hour channels, one for Europe, the Middle East and Africa, and another for the Asia-Pacific region.

“The channels were partnerships with Dow Jones & Company until the end of 2005, when CNBC assumed sole control.

“‘We bring a global perspective, but we tailor it for the regions with those three channels,’ said Mick Buckley, the chief executive of CNBC Europe, in a telephone interview.

“The local-language channels supplement the regional ones. From east to west, locals can view channels in Japan, Pakistan and India; the Middle East and sub-Saharan Africa; and in Turkey, Poland and Italy.”