OLD Media Moves

CNBC is subdued overseas

September 27, 2009

Brian Stelter of The New York Times writes for Monday’s paper about how CNBC‘s overseas affiliates have a much different attitude toward presenting business news than their U.S. brethren.

Stelter writes, “The local channels are part of CNBC’s global strategy. In addition to the United States feed that Americans are familiar with, the company has operated overseas since 1998. It produces two 24-hour channels, one for Europe, the Middle East and Africa, and another for the Asia-Pacific region.

“The channels were partnerships with Dow Jones & Company until the end of 2005, when CNBC assumed sole control.

“‘We bring a global perspective, but we tailor it for the regions with those three channels,’ said Mick Buckley, the chief executive of CNBC Europe, in a telephone interview.

“The local-language channels supplement the regional ones. From east to west, locals can view channels in Japan, Pakistan and India; the Middle East and sub-Saharan Africa; and in Turkey, Poland and Italy.”

Read more here.

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