Categories: OLD Media Moves

CNBC is No. 1 biz news outlet in Europe, says IPSOS

CNBC retained its position as the top business and financial news outlet in Europe, reaching 6.9 million affluent Europeans each month, according to the IPSOS Affluent Survey Europe report.

With a cross-platform monthly reach of 13.4 percent from January to December 2015, CNBC is ahead of Bloomberg (11.7 percent), Time (10.1 percent), Financial Times (10 percent), Economist (9 percent), International New York Times (7.7 percent), Forbes (6.9 percent), Wall Street Journal (6.3 percent) and Fortune (4 percent).

CNBC grew its total reach by 3 percent in the past year.

“We are particularly strong in TV, with solid growth in key European markets* helping to put our viewership 26 percent ahead of our closest rivals,” said John Casey, senior vice president of news and programming at CNBC International, in a statement. “Our continued investment into digital content means I’m bullish about what we can achieve in the year ahead to grow our audience further.”

CNBC TV viewership increased by 15 percent in the United Kingdom, 12 percent in Germany, 22 percent in Spain and 33 percent in Switzerland.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.