CNBC is No. 1 biz news outlet in Europe, says IPSOS
CNBC retained its position as the top business and financial news outlet in Europe, reaching 6.9 million affluent Europeans each month, according to the IPSOS Affluent Survey Europe report.
With a cross-platform monthly reach of 13.4 percent from January to December 2015, CNBC is ahead of Bloomberg (11.7 percent), Time (10.1 percent), Financial Times (10 percent), Economist (9 percent), International New York Times (7.7 percent), Forbes (6.9 percent), Wall Street Journal (6.3 percent) and Fortune (4 percent).
CNBC grew its total reach by 3 percent in the past year.
“We are particularly strong in TV, with solid growth in key European markets* helping to put our viewership 26 percent ahead of our closest rivals,” said John Casey, senior vice president of news and programming at CNBC International, in a statement. “Our continued investment into digital content means I’m bullish about what we can achieve in the year ahead to grow our audience further.”
CNBC TV viewership increased by 15 percent in the United Kingdom, 12 percent in Germany, 22 percent in Spain and 33 percent in Switzerland.