Business news cable channel CNBC followed up its record numbers in October with another strong performance in November, according to Nielsen data.
CNBC’s business bay, which is 5 a.m. to 7 p.m. on Monday through Friday, had its best November ever in total viewers with an average of 390,000. That’s up 36 percent from the average of 286,000 viewers in November 2007.
In the key demographic of adults 25 to 54, the business day had 111,000 average viewers in November, up 42 percent from November 2007, when the average was 78,000 viewers. That’s CNBC’s best November since 2003.
However, from October, both numbers are down. CNBC averaged 502,000 total viewers in October and 150,000 in the 25 to 54 age group.
On weekends, the Suze Orman show at 9 p.m. reported 425,000 viewers and 190,000 in the 25 to 54 age bracket. The total viewers was up 30 percent from November 2007, while the 25 to 54 age group is up 23 percent.
The numbers only reflects CNBC’s measured audience. A majority of CNBC’s audience isn’t measured by Nielsen because Nielsen doesn’t measure out-of-home viewing. Much of CNBC’s viewing occurs in places such as executive offices, offices, trading floors, restaurants, health clubs and other locations.
