Felix Gillette of the New York Observer writes about how all of the recent CNBC documentary shows seem to be targeting males.
“We were reminded of that today, when CNBC announced its latest documentary programming. On July 9th, CNBC will premiere a new special called ‘Inside Track: Refueling the Business of NASCAR,’ in which CNBC sports-business reporter Darren Rovell will offer an in-depth look at the struggles facing that great pastime of the hot-blooded American male, NASCAR.
“A brief scan through our email inbox turned up these recent and upcoming CNBC specials:
–“Porn: the Business of Pleasure.”
–“CNBC Reports: Live from the U.S. Open”
–“Run for the Roses: The Kentucky Derby and the Business of Horse Racing.”
Read more here.
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And don't forget the Sweater Girls on the anchor desk. They're an important part of this appeal as well.