OLD Media Moves

CNBC goes after testosterone

July 1, 2009

Felix Gillette of the New York Observer writes about how all of the recent CNBC documentary shows seem to be targeting males.

Gillette writes, “Not long ago, we read a piece in USA Today that pointed out how NBC Universal was targeting its Olympics coverage to various channel’s specific demographic bases. For example, female-skewing Oxygen was carrying equestrian events while male-skewing CNBC was carrying, say, boxing.

“We were reminded of that today, when CNBC announced its latest documentary programming.  On July 9th, CNBC will premiere a new special called ‘Inside Track: Refueling the Business of NASCAR,’ in which CNBC sports-business reporter Darren Rovell will offer an in-depth look at the struggles facing that great pastime of the hot-blooded American male, NASCAR.

“A brief scan through our email inbox turned up these recent and upcoming CNBC specials:

–“Porn: the Business of Pleasure.”

–“CNBC Reports: Live from the U.S. Open”

–“Run for the Roses: The Kentucky Derby and the Business of Horse Racing.”

Read more here.

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