Business news cable network CNBC is making an attempt to increase its coverage of the world of sports business with the hiring of ESPN.com sports business writer Darren Rovell, one of the best sports business journalists in the country.
The hiring occurred about a month ago, and Rovell is now beginning to produce stories for CNBC. Here is a link to one of Rovell’s first stories for CNBC. It’s about how former Dolphins QB Dan Marino is building a second career as a pitchman for products.
Rovell is co-author of “On the Ball: What You Can Learn About Business From America’s Sports Leaders,” which was published by Financial Times Prentice Hall in March 2003. His second book, “The First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon,” will be published this fall.
Here is an interview with Rovell about covering the business of sports.
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I think this is a big pick-up for CNBC. It's never a bad idea to pull away talent from ESPN, but to get a guy this highly-regarded in the industry is not an easy task. I am sure they paid a premium to get Rovell!