Categories: OLD Media Moves

CNBC digital flat in August, video up

CNBC’s digital operations posted 11.9 million unique visitors in August, flat compared to last year at this time, according to the comScore Multi-platform Report US.

CNBC had 12.1 unique visitors in July, which was also flat from a year ago.

The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.

CNBC.com’s total unique video viewer volume reached 3 million in August, up 53 percent year-over-year, according to the comScore Video Metrix, US, Content Videos report.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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