CNBC digital flat in August, video up
CNBC’s digital operations posted 11.9 million unique visitors in August, flat compared to last year at this time, according to the comScore Multi-platform Report US.
CNBC had 12.1 unique visitors in July, which was also flat from a year ago.
The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.
CNBC.com’s total unique video viewer volume reached 3 million in August, up 53 percent year-over-year, according to the comScore Video Metrix, US, Content Videos report.