OLD Media Moves

CNBC blows Jobs story by relying on company; Blog gets it right

January 5, 2009

Nicholas Carson of Silicon Alley Insider reports that tech blog Gizmodo got the story right that Apple CEO Steve Jobs would be skipping MacWorld because of a health issue, contrary to the report on CNBC, which relied on an official statement from the company.

Carson writes, “One interesting side note is that  an online media outlet most people would call a blog got the story right and a reliable old media brand did not.

“Here’s what CNBC’s (GE) Jim Goldman reported after Apple announced Steve Jobs would not give the keynote:

Sources inside the company tell me that Jobs’ decision was more about politics than his pancreas. Sources tell me that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should rest assured that the board would let me know.

“Based on Steve’s letter today, the ‘politics’ explanation appears to have been bogus (or at least secondary). And no one was asking whether Steve Jobs was suddenly too sick to be CEO — the question was why he had decided to pass on MacWorld.

“Then, a few weeks later, Gizmodo, Gawker Media’s gadget blog, reported that a source who ‘has repeatedly been 100% correct before’ told them that Jobs was skipping Macworld due to his health. Based on Steve’s letter, this appears to have been accurate.”

Read more here.

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