Categories: OLD Media Moves

CNBC audience declined during first week of Fox Business Network

Mike Reynolds of Multichannel News writes Friday that the ratings fell for CNBC during the first week of Fox Business Network.

Reynolds wrote, “From Oct. 15-18, CNBC averaged 257,000 viewers from 6 a.m. to 7 p.m., down 12% from 293,000 weekday watchers from Oct. 8-12, according to Nielsen Media Research data.

“During market hours from 9:30 a.m to 4 p.m., CNBC scored 308,000 viewers on average from Monday through Thursday this week, a 4% daypart decline from the 321,000 average for the Oct. 8-12 period.

“Relative to primetime, CNBC notched 221,000 viewers from Oct. 15-18, compared with a 256,000 average for the full week of Oct. 8-14.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.