Categories: OLD Media Moves

CN Portfolio: The last of the big magazine launches

Matthew Flamm of Crain’s New York writes in the weekly business newspaper that Conde Nast’s launch of Portfolio magazine next year will likely be the last huge, multi-million dollar magazine launch in the industry.

Flamm wrote, “Conde Nast says that it won’t back away from new launches, either–even ones as expensive as Portfolio’s.

“‘If we had a creative concept we felt strongly about, we would not hesitate,’ says Chief Executive Charles Townsend.

“Conde Nast executives argue that as a monthly that offers in-depth articles, Portfolio won’t be hurt by the Web in the same way that news-oriented brands like Time and BusinessWeek have been.

“‘The print that’s most challenged has content you can find free,’ says David Carey, group president and publisher of the Conde Nast business media group.

“Of course, Conde Nast can afford to take risks. As a privately held company, it doesn’t have to justify its $100 million gamble on Portfolio to anxious shareholders.”

Read more here.

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

14 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

19 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

19 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

20 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

20 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

23 hours ago