Claman of Fox Business on the art of interviewing

Jennifer Kamm of Haute Living interviewed Fox Business Network anchor Liz Claman on her career and asked her about her interviewing technique.

Here is an excerpt:

You’ve interviewed so many big names like Elon Musk, Warren Buffett, and Bill Gates. Is there anyone you have always wanted to interview that you have not yet?
He’s not with us anymore—Steve Jobs. I didn’t get him. But I’m in a pretty high-end group of people who didn’t get him. He didn’t talk to the press a lot.

What would you have asked him?
“Did you ever feel like giving up?” Entrepreneurs tend to fail a lot, which is actually a good thing, but at certain points he lost control of his company. How he couldn’t be so down and not be out is something that I would have liked to capture for my viewership, because there are a lot of people out there who give up too easily.

Describe your interview style.
Everybody talks about the high points of somebody’s career, but I’m not interested in that—that’s out there already. I want to capture that moment when they didn’t let go and they didn’t give up, and instead said, ‘I’m going to keep fighting for this dream.’ I tend not to get into combative discussions; I don’t really see how that helps a viewer. Does that mean I’m easy? No. I have an iron fist—it just happens to be in a velvet glove.

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