OLD Media Moves

Chicago CBS affiliate to start sports and business morning show

December 3, 2009

CBS 2 Chicago announced Thursday that it will launch “Monsters and Money in the Morning,” a local weekday 5- 7 a.m. show about sports and business, beginning Feb. 1, 2010.

The business side of the show will be led by Chicago Sun-Times money expert and author Terry Savage and former CNBC business reporter Mike Hegedus.

“It’s time for something new and smart that will differentiate CBS 2 from its competitors,” said CBS 2 president and general manager Bruno Cohen in a statement. “We are targeting an underserved television audience — Chicagoans who are passionate about sports and want to stay on top of local business news and personal finance — while at the same time continuing to provide the news headlines, weather and traffic information that people want before leaving home in the morning.”

Interestingly, Cohen was the former executive vice president of business news at CNBC before leaving in 2002 amid low ratings.

Hegedus has covered stories in the U.S. and abroad and comes to Chicago from CNBC, where he was a reporter for “On The Money” and the host of feature segments titled “Mike on The Money.” From 1994-96, Hegedus served as special correspondent and show producer for several NBC stations.

Savage is among the nation’s foremost authorities on personal investments and financial markets. The award-winning author and lecturer writes a weekly personal finance column for the Chicago Sun-Times and is also a regular contributor to TheStreet.com and Moneyshow.com.

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