Cheddar strikes content deal with Medium

Cheddar announced a new partnership Thursday to publish exclusive stories on the Medium platform.

Medium will compensate Cheddar based on its reader engagement.

Cheddar’s reporting will concentrate on scoops, features, exclusive interviews, and analysis on social media, advertising, entertainment, fintech and cannabis companies.

The Cheddar reporting team that will contribute to Medium includes senior reporter Alex Heath, senior reporter Michelle Castillo, reporter Tanaya Macheel, and reporter Chloe Aiello.

Cheddar plans to hire more reporters and continue investing in original content.

“Medium readers have a deep interest and passion for technology and business news, which is our sweet spot, said Chief Content Officer Peter Gorenstein in a statement. “Medium is also directly funding our journalism through their subscription program revenue share.

Cheddar’s new publication, which can be found at here, will be part of the unlimited subscription of Medium Membership, for $5 per month or $50 per year.