Cheddar launches network on Pluto TV

Cheddar launched Friday a business news network on Pluto TV, which offers free television in America.

Cheddar, which bills itself as business news for the millennial generation, has two live shows, “Opening Bell” and “Between Bells,” that are broadcast from the trading floor of the New York Stock Exchange and the Sprint Flatiron Building Store.

Content on Cheddar’s channel will be accessible to more than 5 million Pluto TV monthly active users across web, mobile and connected-TV devices, including Roku, Apple TV, Android TV, Sony PlayStation and Microsoft Xbox.

“Pluto TV has built an incredible live television service,” said Jon Steinberg, CEO of Cheddar, in a statement. “It’s perfect for watching live linear content from the major traditional video content producers as well as digital players. We plan to be the leading business news network for millennials on Pluto TV.”

Earlier this month, Cheddar announced that it would produce in conjunction with Vanity Fair a weekly half-hour show called “VF Hive on Cheddar.”

Here’s our December 2016 interview with Steinberg.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.