OLD Media Moves

Cheddar launches network on Pluto TV

January 13, 2017

Posted by Chris Roush

CheddarCheddar launched Friday a business news network on Pluto TV, which offers free television in America.

Cheddar, which bills itself as business news for the millennial generation, has two live shows, “Opening Bell” and “Between Bells,” that are broadcast from the trading floor of the New York Stock Exchange and the Sprint Flatiron Building Store.

Content on Cheddar’s channel will be accessible to more than 5 million Pluto TV monthly active users across web, mobile and connected-TV devices, including Roku, Apple TV, Android TV, Sony PlayStation and Microsoft Xbox.

“Pluto TV has built an incredible live television service,” said Jon Steinberg, CEO of Cheddar, in a statement. “It’s perfect for watching live linear content from the major traditional video content producers as well as digital players. We plan to be the leading business news network for millennials on Pluto TV.”

Earlier this month, Cheddar announced that it would produce in conjunction with Vanity Fair a weekly half-hour show called “VF Hive on Cheddar.”

Here’s our December 2016 interview with Steinberg.

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