Business news video channel Cheddar has launched a traditional news channel, reports Benjamin Mullin of The Wall Street Journal.
Mullin writes, “The company this week went live on WOW!, a Denver-based cable and broadband provider with close to 800,000 subscribers. The network has been made available to about 400,000 of WOW!’s cable subscribers in states including Alabama, Florida and Michigan, marking the first time that Cheddar’s content has been offered as a traditional cable channel.
“Separately, Cheddar recently signed a deal with the National Cable Television Cooperative, which represents roughly 840 small U.S. cable operators covering some 8 million households. The deal allows those providers to include Cheddar in their packages.
“Cheddar’s founder, Jon Steinberg, said launching on traditional cable providers can help the company reach a broader audience, making its service more attractive to potential advertisers. He said that the company is seeking to cut distribution deals that bring Cheddar’s programming to more viewers, regardless of the format.”
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