Business news service Cheddar is putting its content on Magic Leap One augmented reality devices, reports Sara Fischer of Axios.
Fischer reports, “The move is part of a bigger trend of media companies pushing to try new forms of distribution.
- Cheddar’s lead mobile engineer, Stephanie Lo, who built the beta version of the service, says the technology could be a smart way in the future to combine second-screen video viewing.
- ‘Think about how many people are watching TV while also browsing something at the same time. I think this gives us a platform to potentially marry the two.’
“Yes, but: The idea is meant to be a seed project that’s being built far ahead of commercial applicability, mostly for buzz and experimentation. Magic Leap is only available now via a very pricey developer version, so the audience for the news channels will be small at first.”
