Categories: OLD Media Moves

CFOs prefer WSJ and The Economist

North American company CFOs prefer The Wall Street Journal and The Economist for news on specific topics, according to a report released this week by accounting and consulting firm Deloitte.

Sara Guaglione of Publishers Daily writes, “In order of preference, when it comes to staying informed on macroeconomics and geopolitics, CFOs turn to WSJ, The Economist, Bloomberg, NYT, CNN, Financial Times, Washington Post, Fox News and CNBC.

“For tax, fiscal and monetary government policy, WSJ tops the list again, followed by The Economist, Bloomberg, NYT, CNBC, CNN and Financial Times.

“On the capital, commodity and real estate markets, WSJ and Bloomberg are the most popular, but many CFOs are getting their news directly from bank publications as well.

“CFO Magazine comes in second to WSJ for executive management trends news, with Harvard Business Review coming in third.

“As for industry trends, CFOs are not relying on major news channels, but instead on internal briefings and finance teams’ insights, as well as industry-specific newsletters.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.