CBS has bought Wallstrip, an online company whose Web site mixes finance with humor, to add to its daily financial news Web broadcast, according to a Bloomberg story. The terms of the deal were not disclosed.
The story stated, “Wallstrip, which also produces blogs about financial news, will retain a separate identity, CBS said in a statement yesterday. The network will work with the creators of Wallstrip.com to develop Internet programs and information that can be sent to mobile phones and other devices.
“The acquisition will increase the original Internet video offerings produced by CBS’s interactive unit. CBS has agreements with more than 10 companies, including AOL and YouTube, to distribute its shows online. It is also an investor in the video Web site Joost.
“Wallstrip.com’s content is distributed through channels like YouTube, Google Finance and Apple’s iTunes store to a predominantly young male audience. Howard Lindzon, Wallstrip’s founder and chief executive, will become a consultant to CBS Interactive.”
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