OLD Media Moves

Cavuto talks business journalism

December 7, 2009

Fox Business Network‘s Neil Cavuto talkes with NewsPro’s Elizabeth Jensen about how he got into business journalism and other parts of his career.

Here is an excerpt:

NewsPro: Viewer interest in business television tends to go up with the market, and down with it as well; consumer viewers just don’t want to be reminded of their losses. By that measure, Fox Business Network launched at maybe the worst possible time, given the financial crisis of the last year, and the ratings that have been released have been quite low. How have you had to adjust expectations or recalibrate the network’s programming strategy?

Cavuto: If you live and die by the markets you will probably tie your success to the markets. My goal here [working in concert with Kevin Magee and Roger Ailes] was, we wanted to step back a bit, to understand there is a difference between markets and market moving. You don’t have to lead every broadcast with a tick in the Dow… I think one of the things we aim to do here is to unleash people from the view that everything wraps around Wall Street. We’ve covered relentlessly the financial crisis. … We’re about green, following people’s money, not about being red or blue. Once exposed to it, people like it. I think we are managing to do something with business that has never been done, to make it fun and engaging.

Read more here.

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