Categories: OLD Media Moves

Carpe diem, Fox Business

Ben Grossman of Broadcasting & Cable writes that now is the time for Fox Business Network to take advantage of the current criticism of rival CNBC by becoming more aggressive.

Grossman writes, “Basically, it needs someone to rage against the machine and champion the populist anger at the Wall Street institutions. Network insiders say they are well aware of the opportunity and have a plan.

“‘We are smart enough not to let this kind of an opportunity pass â€” it’s not in our DNA,’ said the FBN source.

“If FBN doesn’t capitalize soon, it will continue to quietly hum along. Murdoch still has the Wall Street Journal up his sleeve and can integrate it with FBN after its CNBC deal is up in 2012.

“But if Fox wants to cash in on this economic downturn, it had better hurry up. This recession will definitely be over within a fewâ€¦years.”

View Comments

bjd says:
March 21, 2009 at 10:59 pm
Fox News being essentially right wing nutter propaganda, Fox Business has a major credibility problem. I can not see how I could conceivably be persuaded that they would provide an objective viewpoint on anyting. In busines, of course, a non-objective viewpoint is utterly worthless.
Stan Kent says:
March 22, 2009 at 2:50 pm
I agree. This is a really brainless article.
Fox Business News was created with the specific objective of actually being *less anti-business* than CNBC supposedly was. Can you imagine that? I'm not joking. Look up the original publicity. FBN actually thinks CNBC was anti-business.
Look at its programming: personal finance programs for sub-morons, after-work shows shot at a bar. It's a joke. It hasn't figured in the debate over CNBC because it has no viewers and, as bjd said, no credibility.
For it to take on CNBC with hard-hitting reporting would be a repudiation of its news philosophy and business model.