Ben Grossman of Broadcasting & Cable writes that now is the time for Fox Business Network to take advantage of the current criticism of rival CNBC by becoming more aggressive.
Grossman writes, “Basically, it needs someone to rage against the machine and champion the populist anger at the Wall Street institutions. Network insiders say they are well aware of the opportunity and have a plan.
“‘We are smart enough not to let this kind of an opportunity pass — it’s not in our DNA,’ said the FBN source.
“If FBN doesn’t capitalize soon, it will continue to quietly hum along. Murdoch still has the Wall Street Journal up his sleeve and can integrate it with FBN after its CNBC deal is up in 2012.
“But if Fox wants to cash in on this economic downturn, it had better hurry up. This recession will definitely be over within a few…years.”
OLD Media Moves
Carpe diem, Fox Business
March 21, 2009
Ben Grossman of Broadcasting & Cable writes that now is the time for Fox Business Network to take advantage of the current criticism of rival CNBC by becoming more aggressive.
“‘We are smart enough not to let this kind of an opportunity pass — it’s not in our DNA,’ said the FBN source.
“If FBN doesn’t capitalize soon, it will continue to quietly hum along. Murdoch still has the Wall Street Journal up his sleeve and can integrate it with FBN after its CNBC deal is up in 2012.
“But if Fox wants to cash in on this economic downturn, it had better hurry up. This recession will definitely be over within a few…years.”
Read more here.
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