Car coverage now accounts for 30 percent of The Verge traffic

Coverage of cars on Transportation, a page on tech news site The Verge, now attracts 30 percent of its reader traffic, writes Lucia Moses of Digiday.

Moses writes, “Launched just seven months ago, the hub — called, simply, Transportation — now drives as much as 30 percent of the site’s traffic. The section that started with borrowed staff now has its own, four-person team, with plans to add two more by next year.

“Having car reviews on The Verge might have turned heads a few years ago, said Chris Ziegler, lead editor and founder of the transportation section. But there’s been so much convergence between technology and transportation since then, with companies like Google and Samsung getting into cars, the specter of the Apple car and the rise of taxi services like Uber and Lyft.

“‘There’s a lot of pent up demand for this,’ Ziegler said. ‘The intersections between technology and transportation are so natural for us. I would call Transportation an arm or branch of the tech section.'”

Read more here.