How Forbes is expanding in Europe

Jessica Davies of Digiday writes about how Forbes is expanding in Europe.

Davies writes, “The publisher, known for its large network of outside contributors in the U.S., has the same, albeit smaller set-up in Europe with eight permanent editorial staffers, six commercial people and 140 regular contributors. Most of these publish content to the website, though Forbes also has a European print edition with a circulation of 20,000.

“With the European push, Forbes is courting business-minded millennials, who, the publisher claims, already account for half its traffic. Forbes is also fine-tuning its native ad platform, complementing it with some location-specific efforts, including a ‘Forbesfone’ mobile service.

“For the past four years, Forbes has released a ’30 Under 30′ annual list of millennial entrepreneurs, across industries including tech, health care and social entrepreneurship. The list comes with a conference. Its first EMEA summit will be in Tel Aviv in Israel in 2016.

“This franchise now has its own editorial vertical, featuring content for and by young entrepreneurs. Forbes also has a social networking app for those in the 30 Under 30 lists to meet and stay in touch. It is available for those on the U.S. and European lists and, in time, will become a single global app.”

Read more here.