Categories: OLD Media Moves

California paper prints wrong WSJ insert

The Santa Cruz Sentinel newspaper in California printed the wrong edition of The Wall Street Journal Sunday in its weekend paper, according to a short note from its editor in Wednesday’s paper.

Santa Cruz Sentinel Editor Tim Honig wrote, “The entire three-page Wall Street Journal Sunday supplement will be reprinted in its entirety in Friday’s paper so that our subscribers who receive only Friday through Sunday editions will also get the Journal reprint.

“I apologize for the mistakes. A number of callers have asked whether the errors resulted because the Sentinel is now printed in San Jose. The answer is no. The mistakes were a result of human error. Our editorial team has taken steps to ensure that such repeats will not happen again.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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View Comments

Louisville Real Estate says:
June 13, 2007 at 1:08 pm
Oops! Sounds as if someone or several someones lost their job over this mistake. That had to be an "oh s^#t" moment for the entire Sentinel. :grin:
John R says:
June 16, 2007 at 6:48 am
@ Louisville Real Estate
Isn't too harsh to fire them for one mistake -after all -humans are bound to do a mistake or two?:lol:
But yes - it was a major mistake that could create a question mark on the editorial credibility of Tim Honing and his team.
Rushh says:
June 17, 2007 at 5:19 am
Ahh.. S%$^ happens... :p ..
This hasn"t happened for the first time, nor it is the last time its gonna happen.
John R says:
June 20, 2007 at 4:28 pm
Agreed Mr. Rush.
I think these type of mistakes are not only limited to the press only but everywhere. :D