Categories: OLD Media Moves

Cabernet goes well with a juicy SEC filing and an M&A story

The Wall Street Journal announced Friday that it has begun a wine service called WSJwineÂ for its readers that will allow them to purchase bottles and allow them to be delivered to their homes or offices.

The Journal has partnered with Direct Wines — a direct-to-home wine merchant — to source and manage this service on behalf of WSJwine. Direct Wines has 40 years experience in sourcing quality wines. Direct Wines currently sources from 20 different countries.

“We established WSJwine to offer something truly distinct and valuable to our subscribers,” said Paul Bascobert, chief marketing officer, Dow Jones & Co. “We know from extensive research that many of our
subscribers enjoy good wine and also have an interest in learning more about wine. WSJwine was designed to offer great wine values and tap the natural curiosity of our readers.”

WSJwine will offer wine from all over the world through a Web site, toll free number or standard mail. Customers will have the option to purchase individual bottles, full cases or receive ongoing shipments of mixed cases delivered to their homes or businesses.

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newsandverse says:
September 12, 2008 at 6:48 pm
HEARD ON THE GRAPEVINE
NEWSWIRE--The Wall Street Journal will now sell wine to its readers and wine lovers through an online partnership
It's what was read all over, white and black;
The score on Wall Street crowds and crimes.
With store of reds and whites and Pauillac,
They'll sell new wine before The Times.
http://www.newsandverse.com
Light verse, ripped from the headlines