Media Moves

Cabernet goes well with a juicy SEC filing and an M&A story

September 12, 2008

The Wall Street Journal announced Friday that it has begun a wine service called WSJwine for its readers that will allow them to purchase bottles and allow them to be delivered to their homes or offices.

Wine glassThe Journal has partnered with Direct Wines — a direct-to-home wine merchant — to source and manage this service on behalf of WSJwine. Direct Wines has 40 years experience in sourcing quality wines. Direct Wines currently sources from 20 different countries.

“We established WSJwine to offer something truly distinct and valuable to our subscribers,” said Paul Bascobert, chief marketing officer, Dow Jones & Co. “We know from extensive research that many of our
subscribers enjoy good wine and also have an interest in learning more about wine. WSJwine was designed to offer great wine values and tap the natural curiosity of our readers.”

WSJwine will offer wine from all over the world through a Web site, toll free number or standard mail. Customers will have the option to purchase individual bottles, full cases or receive ongoing shipments of mixed cases delivered to their homes or businesses.

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