Financial Times reporter Aline van Duyn interviewed BusinessWeek editor Stephen Adler about what he’s been doing at the paper, and she wrote that Adler got the job last year after working at the Wall Street Journal by emphasizing how the weekly could take advantage of the Internet.
“With cost cuts high on the agenda at magazines and newspapers, including the owners of BusinessWeek, McGraw Hill, one of Mr Adler’s first moves was to ditch the European and Asian print editions of the magazine. Instead, the on-line versions of BusinessWeek are now customised for these regions.
“A number of high-profile writers have started regular blogs on BusinessWeek.com, which also has video content and interactive features. Adweek, which put Businessweek.com in its ‘website hotlist’, says it has a ‘rich library of well-produced exclusive content, which offers good opportunities for advertisers’.
“Its web presence has certainly grown. In August, BusinessWeek reached more than 7.1m unique users, its highest yet, and page views were nearly 50m. Online advertising at BusinessWeek.com rose 61 per cent year on year.”
Read more here.
Business Insider's Tola Onanuga has joined Yahoo Finance in the United Kingdom as its homepage editor. She…
The Logic managing editor Jordan Timm sent out the following: I’m excited to announce that James…
The Upstate Business Journal in South Carolina has rolled out a redesign. Sherry Jackson, vice…
STAT News has named Lizzy Lawrence its FDA reporter, leading coverage of the preeminent food…
The Dallas Morning News is searching for an intrepid and curious breaking news business reporter…
BBC has hired Lily Jamali as its North America tech correspondent, based in San Francisco.…