Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and launch Input, a tech news site, in November, reports Max Willens of Digiday.
Willens reports, “Input, which site founder Joshua Topolsky began publicizing in January, will deliver staples such as device reviews and quick-hit news about tech and software companies — well-trod areas. The goal is to differentiate through voice and distinctive packaging, aided by design and format features originally built for Topolsky’s other site, The Outline.
“Input is part of a new constellation of BDG-owned sites it calls the Culture and Innovation Collection, which BDG’s chief revenue officer, Jason Wagenheim, vowed would deliver ‘eight-figure’ revenues in its first full year, while providing a template that the rest of the BDG portfolio could follow as the CMS and design technology that powered The Outline is folded into BDG’s proprietary content management system. The goal is to get the rest of BDG’s portfolio onto that by the summer of 2020, in an attempt to give each BDG site a distinctive look and feel while maximizing opportunities to distribute the branded content that drives BDG’s business.
“‘This is the next chapter for our company,’ Wagenheim said. ‘We’re going to start to see a maturity in the growth for the core sites. This is where the hockey stick [growth] will continue.'”
Read more here.
