Due to consumer and advertiser demand, BusinessWeek will increase the frequency of its Small Biz magazine. Formerly a quarterly publication, the magazine will now publish six times per year.
Launched in 2004, SmallBiz is distributed on newsstands and through controlled circulation. The increased frequency follows praise for SmallBiz. In February, the magazine increased its rate base by 30 percent. The publication has also been honored with two prestigious Neal Awards for Best Start-Up Publication in 2005 and Best Single Issue in 2006.
The BW media kit on its web site stats that Small Biz is read by 650,000 people each issue and will increase that number to 675,000 for the February/March 2007 issue.
“The superb editorial content in Small Biz has driven both consumer and advertiser demand for the magazine,� said BusinessWeek Senior Vice President and Publisher Geoffrey Dodge. “The new bi-monthly schedule will allow us to better meet the needs of both our readers and our customers.�
BusinessWeek is a leading global business media organization, providing insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Cos., BusinessWeek magazine has more than 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian.
