BusinessWeek undergoing redesign

The New York Post’s Keith Kelly writes Wednesday that BusinessWeek is working on a redesign of the magazine. He speculates that it’s in response to the upcoming introduction of competitor Conde Nast Portfolio.

Kelly wrote, “Steve Adler, the editor-in-chief of Business Week since April 2005, has hired Modernista, a Boston-based advertising and design firm, which also does the Tiki Barber Cadillac Escalade ads and did Hummer’s 2006 Super Bowl ad.

“It’s the firm’s first big magazine overall, but it earlier had redesigned BW’s quarterly Inside Innovation section.

“Gary Koepke, Modernista’s co-founder, was the first creative director at Vibe magazine.

“Asked when the redesign would be revealed, Adler said, ‘I’m just going to be vague about that and say sometime in the fourth quarter.'”

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