Categories: OLD Media Moves

BusinessWeek undergoing redesign

The New York Post’s Keith Kelly writes Wednesday that BusinessWeek is working on a redesign of the magazine. He speculates that it’s in response to the upcoming introduction of competitor Conde Nast Portfolio.

Kelly wrote, “Steve Adler, the editor-in-chief of Business Week since April 2005, has hired Modernista, a Boston-based advertising and design firm, which also does the Tiki Barber Cadillac Escalade ads and did Hummer’s 2006 Super Bowl ad.

“It’s the firm’s first big magazine overall, but it earlier had redesigned BW’s quarterly Inside Innovation section.

“Gary Koepke, Modernista’s co-founder, was the first creative director at Vibe magazine.

“Asked when the redesign would be revealed, Adler said, ‘I’m just going to be vague about that and say sometime in the fourth quarter.'”

Read more here.

Recent Posts

Miao to cover China economy for WSJ

Wall Street Journal reporter Hannah Miao is moving to Singapore to cover the China economy.…

7 mins ago

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

4 hours ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

7 hours ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

7 hours ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

7 hours ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

7 hours ago