Categories: OLD Media Moves

BusinessWeek to turn over issue to readers

Nat Ives of Advertising Age writes about how BusinessWeek will turn over an issue in August to its readers.

Ives writes, “Turning mainstream-media content over to impassioned amateurs is a catching trend, so you can expect to see more magazines do the same soon enough. 

“But we want to call out BusinessWeek for two particular bits of brilliance. First, it scheduled its first user-generated experiment for the dog days of summer, when professional business writers struggle for news while their sources vacation around the globe. 

“And second, it made the theme ‘workplace issues,’ including specific topics such as ‘toxic bosses,’ ‘negotiating bureaucracy’ and ‘generational tension.’ We think they’ll receive more than enough articles and video from those poor readers stuck in their cubicles while their bosses, well, vacation around the globe.”

Read more here.

Recent Posts

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

2 mins ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

13 mins ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

28 mins ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 hour ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 hour ago

Dow Jones plans to expand Middle East operations

Dow Jones & Co., the parent of The Wall Street Journal, Barron's, MarketWatch.com and Investor's…

5 hours ago