BusinessWeek announced new leadership for its international editorial staff as it launched Web sites for Europe and Asia. The changes are the first phase in a rollout later this year of customized Web sites for both regions.
In December, BusinessWeek restructured its international operations, which led to a number of layoffs. The restructuring was due to the closure of the print editions for Asia and Europe.
“Our international editorial team has a crucial role to play in leading BusinessWeek into a new era in global coverage, one that involves producing the best business journalism in the world and delivering it over multiple channels, including our global print edition, local language print editions, and the robust new online editions we are creating for Europe and Asia,� says Stephen J. Adler, editor-in-chief of BusinessWeek, in a release.
The Europe and Asia Web sites will spotlight news stories, product reviews and well-known columnists. The Asia site puts an emphasis on coverage of investing, innovation and technology, including a blog called New Technologies in Asia. Another unique component is the special focus on China and India. The Europe site includes top stories from the region as well as an investing sub-channel with Standard & Poor’s Europe, and tech product reviews developed with CNET—an extension of BusinessWeek’s successful relationship with CNET in the U.S. market.
Editorial appointments are:
Christopher Power, Assistant Managing Editor, International. Based in New York, Power is responsible for overseeing international coverage in BusinessWeek’s global print edition, managing and collaborating with both print and online editors. He joined BusinessWeek in 1986 as a staff editor and served most recently as international deputy managing editor. He will report to John Byrne, executive editor of BusinessWeek.
Brian Bremner, International Editor-Asia, BusinessWeek Online. Based in Hong Kong, Bremner will direct editorial coverage in Asia for BusinessWeek Online. He will also continue in his position as regional editor for BusinessWeek’s global print edition, a position he has held since 2003. He will coordinate Asia coverage between print and online with special attention to India, China, Japan, and Korea. Bremner joined BusinessWeek in 1988 as a correspondent in the Chicago bureau, later serving as a correspondent in Tokyo. He will report to Chris Power and Kathy Rebello, executive editor of BusinessWeek Online.
Andy Reinhardt, International Editor-Europe, BusinessWeek Online. Based in Paris, Reinhardt is in charge of editorial coverage in Europe for BusinessWeek Online and will also work closely with the print staff to ensure delivery of the highest quality business news coverage. He came to BusinessWeek in 1996 as a Silicon Valley correspondent and became deputy bureau chief there in 1999, later serving as a correspondent in the Paris bureau. He was previously an executive editor for PC World. He will report to Kathy Rebello.
